How social media images of sexualized young women elicit appearance commentary from their peers and reinforce objectification.

Social media platforms like Instagram enable users to share, view, and provide feedback on images, including photographs of oneself (e.g., selfies). In a 3 × 2 between-subjects online experiment, we investigated how women evaluate and react to photographs of their peers on social media and the role that feedback might play in both objectification of others and oneself. U.S. adult young women (N = 256; Mage = 20.06, SDage = 1.57) viewed social media images of sexualized peers, non-sexualized peers, or landscapes (control). Then, they provided feedback on the images via social media hashtags (#) or not (tagging vs. no tagging). Results revealed that participants who viewed sexualized peers demonstrated the highest levels of state self-objectification and were more likely to dehumanize the women in the photos. Hashtags generated by participants indicated that those who viewed sexualized peers engaged in greater appearance-related objectification, specifically related to body parts, and sexual objectification than those who viewed non-sexualized peers. In addition, generating hashtags that specifically focused on body parts heightened viewers' state self-objectification. These findings illustrate the complexities of social media content production and consumption, particularly for young women.

Promoting body positivity through stories: How protagonist body size and esteem influence readers' self-concepts.

Through two experiments (N = 497), we documented how distinct portrayals of women in stories can impact readers' engagement in social comparisons and influence important aspects of their self-concepts. Specifically, this research investigated the effects of character body size (thin vs. large), body esteem (low vs. high), and story ending valence (sad vs. happy) with two distinct storylines. Results indicated that high (vs. low) body esteem characters are not only rated more aspirational, but also led readers with greater self-discrepancy to report lower state body image, suggesting upward social comparison processes are at play. Further, results indicated that reading about characters with large (vs. thin) bodies can positively affect readers' body image; however, this positive effect may be explained by downward social comparison. Findings highlight the complexities of body appearance and confidence. Strategies for effectively promoting body positivity via text-based interventions are discussed.

Objectifying the body positive movement: The effects of sexualizing and digitally modifying body-positive images on Instagram.

The body positive movement on social media seeks to challenge narrow conceptualizations of beauty that media outlets traditionally perpetuate and reinforce. Through a 2 × 2 between-subjects online experiment, we examined how the nature and authenticity of body-positive imagery on social media affects female viewers and their evaluations of body-positive content (N = 425, Mage = 35.47, SDage = 13.52). Specifically, participants viewed and reacted to a series of 10 body-positive images of women on social media varying in their degree of sexualization (sexualized vs. non-sexualized) and evidence of digital photo modifications (modification icons vs. no modification icons). A control group that featured landscape images was also included. Results indicate body-positive images that are considered sexualized and are believed to be digitally modified can undercut the movement's intended aims: Participants who viewed body-positive images that were sexualized (vs. non-sexualized) and included photo modification icons (vs. no modification icons) reported greater endorsement of traditional beauty ideals (e.g., thinness) and thought the images were shared for self-serving reasons (e.g., to gain likes/shares/endorsements); these relationships were mediated by the extent to which viewers believed these images were sexualized and digitally modified. Further, results indicate that sexualized body-positive images can instigate sexual objectification of others and oneself. Those who viewed control images (vs. experimental body-positive images) produced significantly fewer sexually objectifying words about others and themselves. Implications for both viewers and producers (e.g., individuals, corporations) of body-positive imagery on social media are discussed in light of objectification theory.

The effects of engaging in digital photo modifications and receiving favorable comments on women's selfies shared on social media.

The present study explores how the construction and distribution of selfies might interact with features of newer media to affect women who share selfies on social media. In particular, this study focuses on how specific types of photo modification and the nature of favorable audience feedback received on one's images might exert influence on women's state self-objectification and body image concerns. A 3 × 2 between-subjects lab experiment was conducted to explore how the type of photo modification (appearance modifications, nonappearance modifications, or no modifications [control]) and nature of positive feedback (appearance comments vs. nonappearance comments) affect state self-objectification, state appearance satisfaction, pro-cosmetic surgery attitudes, and willingness to distribute selfies on social media in the future. Results indicate that modifying selfies leads to less appearance satisfaction and lower pro-cosmetic surgery attitudes. Receiving appearance comments on selfies heightens state self-objectification, regardless of the type of photo modification. In addition, the more women self-objectified, the more inclined they were to share similarly objectifying selfies on social media in the future. The findings of this work provide a more comprehensive understanding of how women are impacted by the images they share online.

Effects of taking selfies on women's self-objectification, mood, self-esteem, and social aggression toward female peers.

This study investigated the effects of taking photos (of the self or objects) on women. Objectification theory states that women are subjected to societal pressure to focus on their physical appearance. The emergence of social media as a communication channel has further reinforced the emphasis on women's appearance, beauty ideals, and body image. On social media, selfies serve as a self-presentation of one's appearance to an online audience. In this 2 × 2 experiment, women (N = 120, Mage = 19.87) took pictures of themselves (i.e., selfies) or objects. They were told beforehand that these pictures would be kept private or that they would be posted online on social media. After taking pictures, we assessed women's self-objectification, mood, and self-esteem. Women then engaged in a photo tagging task in which they selected hashtags for selfies of other women. Selfie takers expressed higher self-objectification, more negative mood, and diminished self-esteem compared to those taking pictures of objects. Selfie takers also demonstrated comparatively less social aggression, using fewer derogatory tags on other women's pictures. Although taking selfies may negatively affect producers, there may be benefits for online social interaction with peers.

The effects of viewing thin, sexualized selfies on Instagram: Investigating the role of image source and awareness of photo editing practices.

This experiment examined how features of images shared on social media sites, such as Instagram, impact and are evaluated by young adult female users. Specifically, we examined conditions under which female viewers (N = 360, Mage = 20.34, SD = 2.74) were more or less likely to internalize the thin ideal after viewing other women's selfies (i.e., images taken of oneself by oneself) posted on Instagram that depicted the thin ideal. We also examined how female viewers evaluated women who posted these selfies. Results indicated that the more female viewers believed that the women digitally modified or altered their selfies, the less likely viewers were to internalize the thin ideal. In addition, the more female viewers believed the women digitally modified their selfies and the more they believed the women were their offline peers (vs. models), the more negatively (e.g., less intelligent, less honest) they evaluated the women. Explanations for why awareness of photo modification and different image sources (peers vs. models) influence evaluations of selfies are discussed.

Selective Self-Presentation and Social Comparison Through Photographs on Social Networking Sites.

Through social media and camera phones, users enact selective self-presentation as they choose, edit, and post photographs of themselves (such as selfies) to social networking sites for an imagined audience. Photos typically focus on users' physical appearance, which may compound existing sociocultural pressures about body image. We identified users of social networking sites among a nationally representative U.S. sample (N = 1,686) and examined women's and men's photo-related behavior, including posting photos, editing photos, and feelings after engaging in upward and downward social comparison with others' photos on social networking sites. We identified some sex differences: women edited photos more frequently and felt worse after upward social comparison than men. Body image and body comparison tendency mediated these effects.